Novu takes the notification logic that usually ends up scattered across a codebase - which channel, which template, which quiet hours, which digest window - and puts it behind one API and one workflow editor.
The embeddable inbox component is the part teams tend to adopt first, because building a good notification centre in-app is a week of work that nobody budgets for.
Decisive facts
- One API across email, SMS, push, chat, and in-app channels
- Visual workflow editor with digests, delays, and conditions
- Embeddable inbox component with read state and preferences
- Per-user channel preferences and quiet hours
- Provider agnostic: bring your own email or SMS vendor